How to Upload an Html File to Site for Google Verification
Google Search Console is paramount to any SEO who's serious nigh organic growth and performance. And to that end, most WordPress users are either likely wanting to integrate Search Panel Information via some plugin, or are looking to somehow become easy access to information technology via some setting in their WP dashboard.
However, the showtime step is to get access to GSC information in the kickoff place. Now, before we dive into things, let'south go some insights into what the HTML file verification exactly is, and why Google most ever recommends this method of verification.
What Is the HTML File Verification in Google Search Panel
"HTML file" verification at the end of the day, is zilch but an HTML file as the name suggests, that you need to upload at the root directory level of your website.
Google Search Console volition provide you with the file. All you have to do is download & upload. (The how is covered in more details below; merely follow along).
Why Is HTML File Verification the Preferred Option?
In general, in that location are five options available to verify ownership to a Google Search Console Belongings.
In that location are a few reasons for that:
- All other verification methods have some associations or demand certain access levels, either in Google Analytics, Google Tag Managing director, or WordPress.
- Not only that, but any changes at that place tin besides result in losing the verification. On top of that, speaking more than specifically to WordPress, any theme updates, or code changes, or any undesirable dorsum-end modification can result in losing the verification.
- The Domain Name Provider works for verification on a domain level and can as well work for URL prefix. Nevertheless, implementing so, especially if your domain proper noun provider is not on the default listing, can prove difficult, and in sure situations, honestly depend on how much access your domain provider is giving you.
The HTML File verification method is the safest, reliable, and the easiest solution. If your goal is always to remain verified — independent of whatever happens with your GA, GTM, and WordPress, this is the road to go. Do note that for every user, a new HTML File verification will be required.
How to Upload Google Search Console HTML File for a WordPress Site
To upload the file, you'd basically need a fashion to connect to your site's back-end or root directory. The most common technique is to communicate via an FTP or SFTP-SSH File Transfer Protocol. Here, I volition be discussing two means to achieve this consequence.
- Using an FTP or SFTP software.
- Using your domain registrar to FTP the file, if you have that feature available. As an example, I will demonstrate GoDaddy'due south "File Browser," for someone who has access to information technology.
1: Using Filezilla to Upload GSC HTML File
Equally far every bit Windows 10 is concerned, FileZilla is one of the top choices. As a prerequisite, y'all'd starting time demand to configure FileZilla with your WP site initially. If you need guidance, and a tour of the platform, feel gratis to refer to the "How to Setup FileZilla (FTP) for Your WordPress Site" post I've written previously.
Once you're continued, you'd have to navigate to your website's section (which would typically exist on the right window pane, nether the cavalcade "Remote Site") — to locate the root directory.
You lot'd know information technology'southward your root directory by looking at other files that are supposed to be at the root level. For example, your robots.txt, or your various config files. For WordPress Users, the presence of the wp-admin folder and the .htaccess file tin also serve equally a large hint, to confirm that you're indeed at the root level. See the screenshot below for reference.
Next, once you lot've found your root location, within FileZilla itself, y'all can add your GSC HTML file by dragging it from the local disk, TO, the remote site.
2: Using GoDaddy's "File Browser"
The File Browser functionality in a GoDaddy managed WP plan (or not if y'all have access) is aught merely a more simplistic FileZilla, and so to speak. Conceptually, it is like an FTP.
To leverage this capability, outset, log into your Managed WP GoDaddy account (or like), head over to your products, and finally, scroll down to the "Managed WordPress" section (or related if yous have this characteristic). From in that location, select the Manage button.
Consequently, yous'll be directed to the "overview" tab. Although, where you'd need to become is to the "Tools" Tab.
Inside the "Tools" tab, you'd eventually run into the option for "File Browser." Equally shortly as you hit that push button, the tool will open. In fact, GoDaddy even labels your root directory (screenshot to follow), so there's no defoliation.
The process of uploading the Google Search Console HTML File is almost similar. Even so, instead of drag and drop, information technology's a much simpler process where y'all become an option to upload files.
Conclusion
In guild to Upload Google Search Console HTML File for a WordPress site, all you need is the power to transfer the file via an FTP or similar connection. The best part well-nigh using this verification method is that it is independent of what happens to your WordPress code, theme and plugins updates, and anything else along the aforementioned lines.
Plus, information technology is as well free of the admission level headaches in Google Analytics or Google Tag Manager (if those were used to verify the GSC property).
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Source: https://feedthecuriosity.com/wordpress/how-to-upload-google-search-console-html-file-for-a-wordpress-site/
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