Why Cant I Get My Video to Upload on Kickstarter

Practise you lot know what the nigh important part of your Kickstarter campaign is? Without a doubt, it's the video. Experts agree that the Kickstarter video is the near viral attribute of a campaign. Projects with videos succeed at 50% compared to just 30% of campaigns without a video.

Still, putting together a great video can be a daunting job. Today, I'g going to show yous how to suspension it into actionable steps. I urge yous not to be intimidated because many of the best Kickstarter campaigns were created by amateur videographers.

We tin intermission the procedure of creating a Kickstarter video into four major sections:

1. Pre-Production – The work done before shooting the video
2. Production – The actual shooting of the video
3. Editing – The post product and editing of the video
4. Sharing & Promotion – The export, sharing, and promotion of the video

We will at present  become through each of the steps individually in the below sections.

1) Video Pre-Production

Preproduction is all the piece of work that comes before the shooting and bodily production of the video. This step is often skipped by amateur videographers. The time that you put in planning your video will pay dividends when information technology comes time to shooting and editing.

SET GOALS

Setting goals is one of the near important parts of preproduction. You need to call back about the actions and outcomes which you expect the viewers to take.

Here are some common crowdfunding videos  goals to become you lot started:

• Get viewer to donate to campaign
• Get viewer to share entrada
• Accept the viewer explore more of the campaign
• Concenter the attention of press who will then write well-nigh the campaign
• You tin employ the goals above or create your ain!

INSPIRATION

The adjacent, of import task is finding inspiration for your video. The best identify to get inspiration for your video is to look through other Kickstarter videos. I recommend looking at the most popular Kickstarter entrada videos, in detail the successful campaigns which are similar to your own.

STORYBOARD

The next important stride is to create a storyboard. The storyboard is a peachy way to get the period for your video on paper and explore multiple ideas. The storyboard happens before you commencement scripting.

If you have multiple ideas for your video, it is good to storyboard them out so run them past a friend. I recommend creating at least 2 to four storyboards that have unlike directions for the video.

For each department, try to sketch out the visuals of that scene. Even if y'all are non a skilful artist, information technology is important to show the visuals. Stick figures are OK!

Yous can download a blank storyboard template here to print off and draw on.

TELL A STORY

Equally humans, we instantly connect to stories. A story is an fantabulous way to convey information and complex ideas in a short corporeality of time.

Christopher Booker has narrow narrowed down every major story to fit within seven plot lines. The of import part to think about each story is that in that location is a challenge or adversary which the principal graphic symbol has to overcome. Your video should position your campaign as the hero of the story, swooping in with the perfect solution and helping everyone arrive at the happy ending.

TONE AND Voice

In pre-production, yous want to decide on the tone invoice for your entrada. Is it funny, professional, serious, low-cal-hearted, or creative? Once you choose a tone and voice make sure to stick to information technology through all materials. This consistency goes across the video and includes the graphics on your Kickstarter your folio, your website, and any communications which you transport through social media or email.

GET FEEDBACK

It is important to become feedback through the entire process of creating the video. Before nosotros move on to scripting the video, testify your storyboard to friends and family and go their (honest) feedback.

WHO IS YOUR Audience?

One of the most important parts of writing is defining your audience. Before we start scripting, you want to think near your target customer. Brand sure you're talking straight to them in a way in which they will be receptive. Focus on 1 or 2 target audiences in your video. You can't be everything to everyone.

who, what, where, when, why

When creating a video and writing your beginning script, you need to cover all your bases. A good way to check this is the age-quondam expression: who, what, where, when, and why. Make certain that your video helps to answer each of these questions. It may be helpful to jot down a quick 1 judgement respond to each of the prompts.

KICKSTARTER VIDEO SCRIPT TEMPLATE

Writing a video script will make information technology easier when it comes time to film the actual video. Before you start writing, take a look at the storyboard which you created for the video. The offset step is to have every major section from the storyboard and write it every bit a heading on your script certificate. Y'all tin can fifty-fifty become a step further and write some notes well-nigh the visuals for that scene.

At this point, you lot should accept an outline for the script, and information technology's time to offset writing. Don't forget about all the work we did above identifying the goals of the video, identifying the audience, and finding the right tone.

If you're  feeling stuck, a helpful tip is to speak out loud while you write. While talking out the video might seem strange, it'southward valuable because you are going to be saying the words and not reading them.

There is a detailed breakup of the Coolest Cooler Video script on CopyHackers.
I would likewise check out these scripting tips from Wistia.

Inverted Pyramid

The inverted pyramid is the idea that the most important content goes first and then deeper into the content you present more detailed information. This strategy is used by newspaper articles. The inverted pyramid allows someone to just read the top of the commodity and walk away with an understanding of the content. You should look to use the contrary pyramid when creating your crowdfunding video. Someone tin picket the offset 20 seconds of your video and empathise what the goal of your entrada. This is crucial as we know that not all users will watch the unabridged video.

Cut the Fluff

Make certain to cutting out all fluff. When you read your script brand sure you are non going on and on about the same bespeak.

I won't write any more than in this section as that would be hypocritical, simply take a expert look at how many words it takes to make your point.

Have a hook – unexpected and simple

Earlier you go into the content, yous may want to have a hook. The hook can exist as simple as the first sentence in your video. Or an intriguing visual. You probably call back from English class the different types of hooks you can accept.

• Start with a surprising statistic
• Start with an intriguing question
• Start by stating a trouble that the viewer tin associate with
• Start with a famous quote
• Start with a joke
• Showtime with an unexpected or stunning visual

Start with Why

While creating the outline for your video I recommend using the concept of "start with why" past Simon Sinek. If you accept never seen the talk on how to "showtime with why", take the fourth dimension to check out the embedded video above. If you don't have the time, here'south the Spark notes version:

• Why:The idea is that nosotros outset by telling the viewer why you are doing what yous are doing.
• How:And so you lot go on to tell them how you volition do that.
• What:Finally, y'all say what yous were doing.

The rationale goes that this is more compelling equally most marketers tell the story in the reverse order what, how, and then why.

Show don't tell – physical examples

Your campaign is solving a real trouble – so prove information technology off! Videos are visual mediums so people want to be entertained and run across your product in action. A common mistake made by many Kickstarter founders is they spend the bulk of the video only talking about their idea. Talking to the camera is a full waste of the most compelling part of the video!

Brand sure y'all show don't tell viewers about the content. A strategy to heighten your 'show' is to review your script and see what visuals tin can assistance and enhance the script.

Problem and Solution

The viewer must understand what the trouble that you lot are trying to solve is.

Once the problem is clear,  you need to show the audience how your project provides the perfect solution. If yous are raising funds around solving a problem of individuals, yous need to directly agitate that pain point and then provide the solution.

Explain the idea

After y'all have started the video, you need to explicate your thought. This is a careful residuum between being too high-level and too detailed. This is another time when reviewing other Kickstarter videos will exist useful to run into how much detail they go into. Think you only accept a few minutes to convey your idea.

Build credibility

It is of import to build credibility for your entrada. People are going to be donating their hard-earned money; they want to know that you know what you were doing. It is ever benign to have and to demonstrate your related experience. If your Founders have experience in doing similar projects, be sure to let the viewers know that.

Use these tactics to further build brownie with the viewer:

• Statistics
• Testimonials
• Expert appearances
• Proof of concept

Make it emotional: funny, happy, sorry, angry, empowering!

Video is incredibly powerful because it has the strong power to emotionally connect with viewers. The most popular viral videos all play on our emotions. Don't miss out on this opportunity to bring out a feeling in your viewer. Depending on your campaign you will want to focus on a different emotion. Even within in dissimilar parts of the video, you may be targeting dissimilar emotions.

Strategically recollect about what emotions y'all want the viewer to have while watching different parts of the video. Is your video funny? Does information technology make you lot happy, lamentable, angry, or empowered?

What practice the backers get

As you get towards the terminate of the video make sure yous practice a quick overview of what the backer will receive. Don't spend besides much fourth dimension here but briefly run through the rewards which are available in the entrada, or at to the lowest degree make information technology credible that in that location are desirable creative rewards.

Recap & CTA

At the end of the video brand certain you recap the virtually important information that yous want the viewer to come away with it. Don't make the catastrophe too long as viewers know the end of the video is coming and will just click abroad. It is of import to stop the video with a phone call to action. The almost common call to action is to help support and back the campaign. Just yous also can enquire users to take other actions like sharing the campaign video.

How long should my Kickstarter video be?

The question we get all the time is: how long should my Kickstarter video be? There is no magic number, only we do accept a few handy guidelines.

The shorter your video, the meliorate. The longer your video is, the less likely people are to cease watching information technology. We don't recommend that your crowdfunding video is over iii to iv minutes. At the aforementioned fourth dimension, if your video is too brusk users may not get plenty information. Exist aware when you are scripting your video that some users volition simply sentry half of the video. This is why it is so important to use the reverse content triangle. Put your about important content first.

Read-through Script

Before nosotros move on to shooting the video, I want to briefly talk about the table read-through. The read-through is the near important part of script writing. You want to sit down and read your script out loud. It'south highly recommended to record the audio then you tin then play it dorsum and heed to the performance. This recording is the most objective way to hear your script. Ask friends and family unit for their feedback on the recording, too.

The read-through will also confirm your video length. The recording time will let y'all know if you demand to add or remove some content.

Nosotros recommend having a script, simply it's okay if you don't! If you don't desire to take a script and just talk off-the-cuff, you at least should create an outline using the steps above. Be warned, though, if you don't take a script the editing process volition have more than time.

2) Kickstarter Video Production Tips

In the video production section, nosotros volition review tips to shooting your video. We desire to make sure we get the highest quality video and make it as easy as possible for us during the editing stage. We will review tips and tricks for shooting your video.

Which camera to use

Another top question we are asked is: which camera should I apply?

The correct answer is the best photographic camera you lot can find!

If you have a friend that has a DSLR, it would exist cracking to shoot with such high-quality equipment. But don't be agape to employ an iPhone or other smartphone if that is what you have available. Today, the iPhone has such a neat camera that y'all can easily shoot in Hd video.

Iphone

If yous are using an iPhone to shoot video make sure you are shooting in the highest resolution under the settings. The biggest issue with mobile phone videography is the sound quality. For that reason, we recommend that you lot upgrade and buy a microphone.

Microphone

The microphone is probably the virtually of import part of your production equipment. Nothing is more annoying than having terrible audio. Information technology is oftentimes at telltale sign betwixt amateur and professional video. If you are shooting with an iPhone there are many unlike microphones which you lot tin can purchase for your device. They don't have to be expensive simply they will greatly increase the quality of the audio. Don't exist an apprentice: buy a microphone!

Calorie-free in front of subject area

When you shoot video you desire to brand sure the main light sources in front of the subject. This means their face should exist facing the light source. If possible, utilize natural lite when shooting as it will look best.

The best advice though is only don't shoot under unflattering artificial calorie-free. If possible, buy light kit or setup a cheap DIY light kit for nether $100.

Don't shoot vertically

This seems obvious when you get to editing but make sure you shoot horizontal video when shooting with a smartphone. Do non shoot vertical video considering you will have big black bars on the side of your screen which is a waste of visual space.

Use a tripod

A tripod volition help steady your photographic camera. It is an inexpensive accessory that will make a big deviation to the quality of your video. It is the second most important piece of equipment to buy after the microphone!

Dominion of Thirds

The rule of thirds will assist etch your shots.

Most people center their subject field when they first start shooting. While the middle is okay, only it is also beneficial to shoot post-obit the rule of thirds

The rule of thirds says that you should put a bailiwick on one of the thirds of the image. If you divide your image into thirds both vertically and horizontally so you volition have nine dissever blocks. The points where these lines intersect are  where you should put the subject. For about videos, the optics of the subject should be on the upper left-hand tertiary or upper correct-hand tertiary.

The off-heart limerick is more than natural and pleasing to the eye. You tin can view this video above nearly how to use the rule of thirds. This will as well assistance you when you do photography for your campaign.

Backdrop

Make certain that y'all either have a clean or an interesting backdrop. Don't make it too cluttered or it will distract from the video. If you lot have a large budget, you tin buy a roll of paper to place behind the subject.

Become loose for the camera

Okay, you now have everything prepared and information technology'due south finally time to movie. Exercise a few tests with your prepare up first to ensure sure the lighting, sound, and subject are ready to get.

Once you prepare, information technology is time to get loose for the photographic camera. If this is your offset time on camera, don't stress. You lot can practice as many takes as needed until yous get the right performance. Retrieve, you can edit clips together so you do not have to make full the entire video in one take.

Don't forget to stay hydrated, schedule lots of time so you are not rushed, and do whatever you can to relax and feel natural before the shoot.

Try to speak naturally equally though you were talking directly to a friend. A play tricks to aid first-timers is you tin can really have a friend just to the right or left of the camera to talk to. Information technology is less intimidating to talk to the friend than the camera.

Exercise multiple takes

Don't forget to do multiple takes, so you tin choose your favorite in the editing! If yous get frustrated later on a few takes, take a break and 'Shake It Off'.

Be Genuine

Being on video is awkward, especially if you don't do it oftentimes! One of the most important things you can do is be 18-carat. Don't attempt to audio airheaded or goofy. Just talk as though you are having a conversation with an old friend.

three) Editing Your Video

One time you have your video filmed, it's editing fourth dimension. You can utilize any type of editing software for the video. Most crowdfunding videos are pretty simple and so they don't require a ton of crazy furnishings. If you lot are on a budget, both Windows and Mac come with a free video editing tool.

If you were looking for something more professional person, you can find a ton of great paid video editors. Honestly, if you lot exercise not already take a pro editing suite, y'all probably don't need to buy one.

The screenshots for this department are from iMovie which is complimentary for Mac.

Stringout

The outset thing to do is import all the video from your camera and do a cord out. Take all the footage and watch it. Choose your favorite takes.

After yous have called your favorite clips, you can add them to the timeline of your video editor. It volition exist easier if you add together them in chronological order.

Once you take the clips in the correct society, you can fine-tune with the actual edits. I ever like to circumvolve back around to videos that I chose in the beginning footstep for inspiration. You can compare your video to those platonic videos and information technology will be credible when there is a long intermission or the audio is too soft.

Music

Music is an essential office of most crowdfunding videos. It keeps the pace moving forward and hides any background noise. You need to exist conscientious virtually the source of music y'all use because copyrighted music is illegal to utilise without permission. The last thing you want is an expensive lawsuit!

The practiced news is there are a lot of websites which offer music for free or low-cost.  Beneath we have listed a few of our favorites. Y'all volition be able to download a examination version of the audio with sound watermark on it. Yous tin import it into your project and heed to a few unlike music tracks with your video. Cull the one that you lot similar best!

Gratuitous music for your Kickstarter video:

• Wistia Music Drove
• Free Music Archive
• Incompetech

Paid music for your Kickstarter video:

• Marmoset
• TuneFruit

Graphics

Yous don't demand to take crazy graphics for your campaign video but sometimes it helps to have title slide or a name card in the lower third when someone is speaking. You tin discover these in most video editors today.

Choose a great thumbnail

An important and often nether-appreciated part of creating your video is choosing the thumbnail. You want to choose a thumbnail which entices the user to click play. Exercise not put a bunch of texts on the thumbnail. Make certain to choose an image which is exciting.  The image must be clear and information technology is easy to view at a modest size. There is a slap-up listing of thumbnail tips on Tubular Insights. They recommend to:

1. Feature color in the thumbnail
2. Add a face to draw allure
3. Use an action shot

Colour Correction

Once you lot accept your video finished y'all will want to do a little color correction. Depending on your programme there may be an audio auto-correct setting. If you want more than advanced correction, simply search "color correction" and the software platform that you were using in Google. In that location will be a few tutorials on how to practice color correction on your platform.

Audio Correction

Many programs have auto-enhancement of the audio. Hopefully, your audio is not that bad if you purchased a microphone for your fix.

If your audio isn't great, calculation music underneath the audio will help cover any groundwork noise. Is it is important to set the volume of your video equally relatively loud.

A expert way to test if your audio is loud enough is go watch a few commercials on YouTube. And then get click play on your video. The volume level should be almost the same. I frequently find that it is louder than I expected, but you lot need to remember that many people will be watching the video in noisy environments over small speakers.

iv) Publish and Share

In one case you lot accept all the edits completed, it is time to publish! The export tin have a few hours depending on how fast your computer is. Don't be afraid that it is taking a long fourth dimension, just set your laptop or reckoner to non turn off and exit it overnight. If y'all have a fast computer you may be able to export your video in a lot less time.

Kickstarter Video File Requirements

Today most video players will take the common file types which are exported from your editing software. The Kickstarter specifications for upload file types are MOV, MPEG, AVI, MP4, 3GP, WMV, or FLV.

Kickstarter also notes that videos must be 250 MB or less.

Video Channels

Plainly, you will exist uploading your video to the crowdfunding website which you have chosen, either Kickstarter or Indiegogo.

But in improver, we recommend uploading your video to YouTube. We did non initially upload a video to YouTube and and then someone else uploaded information technology. It so went on to proceeds thousands of views and nosotros did non have control over the video. Make it easy on yourself and upload the video to YouTube also equally your crowdfunding platform.

Share Your Video

Afterwards you have your video uploaded and your entrada has launched, it's time to share the video! Make sure to share your video on all major social media platforms.

Sharing your campaign on social media is 1 of the top referrers of new backers. Besides, reach out to press and tell them about your campaign. Don't  forget to always characteristic the campaign video. It is one of your about effective marketing tools!

If you accept whatsoever tips or tricks that we've missed and this tutorial delight put them in the comment section below.

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Source: https://fundbeam.com/create-successful-kickstarter-video/

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